Friday, February 22, 2013

Transform those words people!

Read the text and then find the correct form of the word in CAPITALS to complete the gaps.

There is an example at the beginning.

Advertising



Many people find their work rather (0) boring                  BORE

I get a lot of (86)……….from my job. Advertising             SATISFY

can be very (87)……….because you have to think of         CREATE

new ways to attract people’s (88)………. The best             ATTEND

way to do this is by surprising them. (89)………. is            FAMILIAR

boring and people soon get fed up with an (90)……….      ADVERTISE

they have seen many times before. (91) ……….they          CONSCIOUS

want to be shocked. Apart from (92)………., the other      ORIGINAL

really important (93)……….of a good campaign is            CHARACTER

(94)………. After all if people don’t remember what        MEMORABLE

was being advertised, they won’t buy the (95)……….       PRODUCE


KEY:

86 satisfaction
87 creative
88 attention
89 familiarity
90 advertisement
91 subconsciously
92 originality
93 characteristic
94 memorization
95 product
 

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Word of the Month

Holy

(adj): Sacred, divine, blessed.


Holiday: a holy or festive day; a day off, vacation (also sacred)


Expressions: Holy Cow! Literally true in India.

Ex: Holly Mackerel! Delicious, healthy and full of mercury.

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